UCLIC Research Seminar Series

UCLIC Research Seminar 19th of June: James Gadsby Peet (William Joseph Ltd) on "Designing Digital for older audiences"
James Gadsby Peet, William Joseph Ltd

Title

UCLIC Research Seminar 19th of June: James Gadsby Peet (William Joseph Ltd) on "Designing Digital for older audiences"

Abstract

Over the last couple of years, William Joseph have been asked to build more and more digital experiences for older users of the internet. Through these experiences we've learned a few things that you should consider when designing for people who have not grown up using digital tools.

In this session, we'll cover the basic principles and the specific tactics which we've seen work when designing projects such as:

Train for the Brain at King's College London:
williamjoseph.co.uk/work/kings-college-london-train-for-the-brain

The PROTECT Study for Exeter University:
williamjoseph.co.uk/work/exeter-university-protect-digital-service-design

Autistica's award winning website:
williamjoseph.co.uk/work/autistica-website

Biography

William Joseph works with universities and charities to design digital experiences that people can actually use. By running a small, specialist team James is able to stay close enough to the detail to provide solutions that actually work, whilst spotting patterns for successful overarching strategies.

Before joining William Joseph, James led the digital team at Cancer Research UK, the UK's largest charity. There and in his previous roles at Battersea Dogs & Cats Home and Variety he was responsible for the development of digital products that met user needs and drove business value, through his experience across Digital Marketing, UX, Analytics, SEO, Content Strategy, Development and Solutions Architecture.