UCLIC Research Seminar Series
Social media platforms have become essential to many aspects in our daily lives, for gathering news, for finding and forming relationships, or simply to find distraction. In this talk, Dr. Zeller explores the opportunities and potential role of social media in application to an emerging class of social actors - robots. She will discuss results of a Human-Robot Interaction (HRI) project, which used social media extensively to communicate a publicly interacting robot's personality, and to instill trust, interest and emotional engagement. This project yielded impressive numbers in terms of followers and discussions on social media and therefore represents a novel approach in the design of social robots.
Dr. Zeller discusses the results of the project as a starting point for ongoing studies into the extension of HRI design and evaluation approaches. She will introduce an extended HRI design and evaluation framework, which integrates standard approaches such as Godspeed Questionnaires or the USUS Model and offers adoptable methods ranging from, for example, media and communication studies to behavioral sciences.
Dr. Frauke Zeller is Associate Professor in the School of Professional Communication at Ryerson University in Toronto, Canada. Dr. Zeller is trained in media and communication studies (Habilitation), linguistics and computational philologies (PhD), and modern languages. In her PhD theses she developed a linguistic approach to Human-Robot Interaction (HRI) studies and conducted studies and experiments that focused on the communicative and linguistic dimensions in HRI.
Together with Dr. Harris Smith she is the co-creator of hitchBOT, Canada's first hitchhiking robot, and my kulturBOT. Being a published author in the field of HRI, she is also involved in other robotics projects, e.g. working with Softbank's Pepper robot on health communication and robotics. Dr. Zeller brings methodological expertise in big data analytics, predictive analytics, sentiment analysis, natural language processing and user studies. Dr. Zeller was awarded with a range of major research grants, among them a Marie Curie Fellowship and is also the Director of the Audience Research Lab at Ryerson University.