Research Associate at UCLIC.
I completed my PhD in June 2016 at Università della Svizzera italiana in Lugano, Switzerland. I was recipient of Swiss National Science Foundation grant for prospective researchers, which allowed me to spent a year long research visit at UCL Interaction Centre, where I have worked with Yvonne Rogers. I continued my research at UCL through support from UCL Enterprise for a commercial research project "Augmented Self" which I conducted in collaboration with Holition - London-based agency specialized in augmented retail. I published my work in Journal of Marketing Management, Journal of Retailing and Customer Services, ACM SIGCHI Designing Interactive Systems and Harvard Business Review (online version).