Ethnographic Personas

JA Rode, Enzian Baur, Anna Cox
in EPIC 2009, Conference paper (text)

Abstract

In this paper we present ethnographic personas. These are extensions of traditional data-driven personas but retain the richness of ethnographic findings combined with the memorability and ease of reference of single-sheet personas. Further they allow us to consider households, offices, and other constellations of users and technologies that richly interact with one another, as opposed to single isolated users.