Online video and interactive TV experiences

Marianna Obrist, P Cesar, D Geerts, T Bartindale, EF Churchill
in Interactions, Journal article


Experts share their views on the increasing importance of online video and interactive TV experiences. Four key areas of research in interactive television are content, recommendations, device ecosystems, and user feedback. Research has shown that mixing broadcast content with Internet content is a promising new possibility, with emerging standards such as Hybrid Broadcast Broadband Television (HbbTV) providing frameworks that enable these links for producers. This creates exciting opportunities for enriching TV programs with content from the Web and creating completely new media experiences.