Exploring children's 3DTV experience
3D is expected to transition from cinema to personal consumer electronics. Given that children are heavy users of consumer electronics and represent a driving force when it comes to the adoption of new technologies, it is important to investigate and understand children's experiences with new technologies. Within this paper, we explore children's 3DTV experience with respect to attributed viewing qualities, willingness to view 3DTV at home and influences by age and gender. The study was conducted as part of a three-day science event organized within a shopping mall. Within these three days, feedback from more than 600 children was collected using a combination of quantitative and qualitative methods. Next to a one-page, pre-structured questionnaire, which was developed in particular to explore the quality of children's 3DTV viewing experience, we used open feedback cards on which the children could note their positive and negative experiences of watching 3DTV. The questionnaire results indicated that older children found watching 3DTV requires higher attention and is more exhausting, although - at the same time - they experienced it as more realistic than the younger children. Furthermore, three-fourths of the children indicated that they would like to watch 3DTV at home. The study results provide a first step towards a richer understanding of children's experience with 3DTV. © 2012 ACM.