Looking for bright spots: a bottom-up approach to encouraging urban exercise
Many journeys in urban environments are short and could be conveniently carried out on foot or bike. However, many people use public transport or cars and this places pressure on urban transport infrastructures. Motivating people to change their transport habits is a wicked problem and challenging to address. We outline our current approach that involves a long term study of FitbBit users to identify the bright spots: the factors that enable people to successfully change their habits in the long term.