Looking for bright spots: a bottom-up approach to encouraging urban exercise

in British HCI 2013, Conference proceeding, Uxbridge, UK


Many journeys in urban environments are short and could be conveniently carried out on foot or by bike. However, a lot of people use public transport or cars for short journeys and this places pressure on urban transport infrastructures. Motivating people to change their transport habits is a wicked problem and challenging to address. We outline our current approach that involves a long term study of Fitbit users to identify the 'bright spots': the factors that enable some people to successfully change their transportation habits in the long term.